As a director at Burson-Marsteller Korea, DoYoung “Chris” Kim specializes in financial communications, crisis management and government regulatory issues.

His consulting areas include business communications and investor relations, global and local branding, media relations, event marketing and collateral development. He has played an especially vital role in growing the financial communications segment of Burson-Marsteller’s Korea office. Chris’s knowledge and experience have been especially beneficial for helping Korean companies go global, as well as for multinationals entering the Korean market

Before joining Burson-Marsteller Korea, Chris established himself as one of the preeminent financial journalists in Korea. He began his 12-year career at Korea’s wire service agency, Yonhap News, and then moved to the business section at DongA Ilbo, one of the country’s top three daily newspapers. At DongA, Chris covered industries such as oil refining, steel, shipbuilding, electronics, telecommunications, banking and insurance.

As a journalist, Chris successfully developed an in-depth knowledge of almost all of Korea’s top conglomerates, such as SK Corporation, Hyundai Motors, Samsung Electronics and LG Electronics, as well as related government agencies including Korea’s Ministry of Finance and Economy and the Financial Supervisory Service.

Chris holds a bachelor’s degree in business administration from Yonsei University in Seoul and CPA accreditation from the United States.

doyoung.kim@bm.com