Burson-Marsteller is a leading global public relations and public affairs firm whose knowledge, strategic insights and innovative programs help drive strong corporate and brand reputations for its clients. We provide our clients with strategic thinking and program execution across a complete range of public relations, public affairs, advertising and other communications services. Through our proprietary research, we lead the industry in knowledge of and insights into the relationship between communications and the reputations of companies and their CEOs. These learnings are applied to our many and varied corporate clients.

We concentrate on our clients and the industries in which they operate. Our diverse resources and unrivaled global network enable us to bring insight, innovation, creativity and superior value to every client assignment. Our clients benefit from a wealth of communications resources, state-of-the-art technologies, and award-winning professionals from a broad range of disciplines and backgrounds. Burson-Marsteller has a deep commitment to research, providing client teams with a strong understanding of their clients' industry and environment.

We focus on delivering measurable business results to clients through a full range of consulting and communications disciplines: strategy development, corporate/financial, brand marketing, technology, healthcare, employee relations, media, public affairs, crisis management, advertising, Internet development and integration, and production. Burson-Marsteller companies include Marsteller (advertising, interactive, design and production), Direct Impact (grassroots marketing), Penn, Schoen & Berland Associates (research and polling) and BKSH & Associates (lobbying).

Burson-Marsteller is part of Young & Rubicam Brands, working as partners for some of the world's strongest brands. This relationship, which is unique in the industry, has created a combination of companies strategically positioned to provide clients with a complete range of integrated services. We further expanded our client-service capabilities when Young & Rubicam Brands became a member of the WPP Group plc, the world’s most comprehensive communications services group.