At the core of most client programs is a requirement for good, positive media coverage - to promote a brand, clarify a position, defend a cause or increase understanding of corporate values. We deal with the Korean and resident international media on a daily basis, from the mainstream dailies and TV to the huge range of business, leisure or industry-specific publications. We take your issues, define news value and package information to increase media interest. And, perhaps most importantly, we have strong contacts with reporters and editors at senior levels to ensure that we can get them on the phone when we need to.

B-M Korea also guides our clients through the complex Korean media landscape, including our intensive media interaction training for company spokespersons. Our senior executives have worked at the highest levels of Korean print and broadcast media, and their strong understanding of the environment and long experience can help client refine and rehearse messaging to maximize positive media coverage.