Much of our industry is, at heart, corporate public relations. And while many of the tools - press releases, events, websites - are quite common, top level strategic corporate public relations is unfortunately not.

What makes B-M Korea different is our expertise in the discipline of corporate public relations. More than just scattershot media outreach, our approach takes a complete review of your company and where you are, talks to you about where you want to go and then helps you get there. Our Perception Management philosophy focuses on the overall positioning of your firm, allowing us to get you what random media clippings cannot - real, lasting results.

Corporate/CEO Positioning
Burson-Marsteller is a recognized world leader in both understanding and evaluating the value of an organization and its leadership. With proprietary tools, we can help you understand - and more importantly, control - the positioning of your company and its executives.

Corporate Reputation Management
The best-known and most respected companies are, coincidentally enough, the ones who spend the most time managing their reputations among key audiences and stakeholders. At B-M Korea, we believe corporate reputation management is a full-time job, not something that happens only when there’s a problem.

Thought Leadership
Leading the pack? Innovator? People should know about it. Our thought leadership program helps organizations use their leading products and services to not just get a seat at the table, but to head it up. Through strategic media and speaking opportunities, we can help organizations lead the discussion in their sectors, translating into direct benefit for your organization.

Internal Communication
We develop internal communication programs to ensure that employees understand corporate direction and decision-making, and are motivated by corporate initiatives. These can include creating employee newsletters and employee events as well as devising motivational programs. Our programs are based on an understanding not only of the need for internal communications, but also a recognition that employees represent the front-line in externally representing a company’s reputation.