B-M Korea helps clients anticipate and respond to their most challenging issues or most unexpected crises. We identify your key audiences, develop strategies and prepare tools for responding to or managing issues, with straightforward, persuasive and media-savvy responses. We help you communicate your key messages through statements, issue documents and comprehensive Q&A preparation. We walk you through your interaction with media, officials and other influencers. And plan with you to ensure that, regardless of the situation, you can demonstrate your company’s integrity and responsiveness.

We do this because we understand just how vital your reputation is, and how deeply a public crisis can impact it. That’s why we jump right in and work with you - nights, weekends or whatever it takes - to ensure you are able to respond as effectively as possible.

Burson-Marsteller has developed comprehensive crisis response manuals for industries ranging from airlines to consumer goods and dealt with almost every situation known to business. We are recognized worldwide for our unparalleled track record of helping corporate management handle major crises.