B-M Korea has been providing top-level training Korean and English for media spokespeople for years. Combined with Burson-Marsteller’s industry-leading principles and materials, our knowledge of the nuances of Korean media and messaging will prepare you for any situation.

We also offer other trainings on topics such as communications planning, branding/positioning and financial communications.

Media Interaction Training
No other firm in Korea can provide the level of media expertise you find in our offices every day. Burson-Marsteller Korea can train your spokespeople and executives on how to best leverage your interactions with both the Korean and international media, in order to ensure your company’s message is heard.

Our Korean media training is led by KunHwan Oh, a 30-year TV reporting veteran and former head of the Korea Broadcasters Association, as well as DoYoung Kim, who spent over a decade reporting for Yonhap news wire service and the Dong-A Ilbo, one of Korea’s top daily newspapers. This experience - unparalleled in the market - will help you succeed in the tough Korean media environment.

Burson-Marsteller Korea is also fully prepared to help your company put its best face forward in front of the international media. Market leader Phillip Raskin and Director Yonnie Woo have vast experience guiding both Korean and foreign companies through the international media landscape. Whether you are preparing for a major television interview or want in depth training in techniques that will help you handle tough questions with ease, Burson-Marsteller has resources and expertise you need.

External BMU
Burson-Marsteller University (BMU) is regarded as one of the best internal training programs not just in the public relations industry, but anywhere. BMU provides intensive core skills training for our employees on perception management, strategic development, media and presentation skills, creative development, digital media and more. Recently, we have widened the circle to include clients in our specially-tailored External BMUs. These single- or multi-day sessions will give you and your colleagues a better understanding of messaging tools and practices, and help your organization more effectively plan and manage your communication activities.